Founder and CEO
True & North
David is an ex-bartender—Miami Beach and The Hamptons—and he learned what he knows about people by slinging drinks. Later, he landed at The Guardian, where he had the privilege of picking up the phone and creating commercial partnerships where none existed before, leading teams, designing products, and selling them to the likes of Google, Vodafone, and the United Nations. For the last decade, David has led the training company he founded, True & North, anchored on a simple truth: Good things happen when you “get” your clients. True & North training is used by smart organizations—including Samsung, Meta, and Publicis—to prepare for, deliver, and protect their most important client conversations. True & North’s hands-on workshops bring together the creative toolkit of design thinking and the rigor of consultative sales to give all profiles of people the steps, language, and guardrails they need to consistently drive growth.
Sales Enablement Lunch and Learn: The Art of Insights: Unlocking Your Sales Team’s Potential
Monday, May 19, 2025
11:15 AM – 12:45 PM ET
