ALC: The Member-Centric Blueprint: Transforming Your Chapter into an Inspiring Community (Separate Registration Required)

What do you love most about your favorite brands, products, and experiences? Think of Amazon's customer obsession, Disney's experiential storytelling, Apple's elegant simplicity, Duolingo's playful surprises, Patagonia's purpose-driven branding, Airbnb's community of trust, and Slack's knowledge sharing camaraderie. The common denominator is that they make you feel seen, connected, and a central figure in the experience.

Presenter: Elran Tsabag, New York City Chapter