ALC: Using Social Media to Power Chapter Member Engagement (Separate Registration Required)

Harness the power of social media to drive chapter member engagement and elevate your chapter's online presence!

In this hands-on session, you'll learn how to analyze LinkedIn metrics to identify growth opportunities and create targeted strategies for increasing follower engagement. Explore essential tools like ChatGPT, Canva, and UTMs to design exciting content, plan campaigns, and track performance. Gain practical tips for using project management platforms like Asana and Google Calendar to organize your social media efforts efficiently.

Participants will have the opportunity to apply these skills during a practice activity, creating and evaluating a week of posts tailored to their chapter's needs. By the end of the session, you'll be equipped with actionable strategies to enhance your chapter's visibility, streamline your workflow, and achieve measurable results in member engagement. Whether you're a seasoned volunteer or new to social media management, this session offers tools and insights to take your chapter's communications to the next level.

Presenter: Nikki Vassallo, Central Massachusetts Chapter