ALC: Get 'Em Hooked: The Art of an Irresistible Chapter Value Proposition (Separate Registration Required)

In this session, we will dive into how rethinking your chapter's value proposition can lead to significant growth in membership and engagement. We'll challenge common assumptions and paradigms that often limit the potential for connection and impact within local ATD chapters. By exploring the true needs and expectations of L&D professionals, we'll highlight how a shift in defining "value"—from programming and networking to community and belonging—can open new doors for innovative content and member-driven initiatives. Participants will engage in thought-provoking exercises to reimagine their chapter's value and learn from the successful approaches of the ATD Greater Twin Cities Chapter, which transformed its offerings into a thriving, inclusive, and member-centric community. This session will provide practical strategies to cultivate an active, engaged membership and a financially sustainable chapter, leaving you with actionable insights to take back and implement immediately.

Presenters: Mary Rapaport and Kathy Gargano, Greater Twin Cities Chapter