Why is it that some learners just won’t change their minds, even when they’re looking at data and evidence to support it? It’s because we’re fighting instinctual parts of the brain that don’t want to do the work—instincts we all have! This session will talk about the psychology of cognitive dissonance, and how you can design learning to combat it.
In this session, you will::
Describe the psychology behind cognitive dissonance.
Focus on value-added efforts when designing for behavior change that challenges existing mindsets.
Confront your own feelings of cognitive dissonance when shown evidence that conflicts with your existing mindset.
